Forum Posts

西法特西法特
Novice Profiteer
Novice Profiteer
Jul 31, 2022
In General Discussion
Newsjacking requires a quick response, and the best way is to monitor the news the majority of the day. Find a way to consume the news and make it part of your routine; it doesn’t matter whether it’s via a news channel, radio, or social media. A great approach is to monitor live news blogs throughout the day. Any breaking stories come through here, and most journalists use them as a source of their news. Examples in the UK are The BBC and The Guardian. Prepare your commentary You need to get a comment ready once you find your story. This comment might be bespoke or pre-prepared depending on the story. But what makes a good comment? My biggest piece of advice when commenting on national financial news stories and any other consumer-related advice would be to make sure you give an opinion. Journalists are looking to add value to their story and not just relay what has happened. Make sure your comment ticks these three things: What does this actually mean? What does this event you’re commenting on mean to the consumers and wider audiences? Basically, how is it going to impact the average Joe? What’s your opinion? What is the opinion of your comment? Do you agree with what’s happened? What’s going to happen next? What does the future hold for this brand/business? If a business is struggling financially after releasing its company earnings, give an honest opinion on whether you think it will recover and what could happen next. Reach out with your comment Once you have your comment ready for outreach, make sure you have a list built ready to contact. If the story is planned, aim for a list of 50 journalists who have written about the story in the past. If this is a purely reactive opportunity, make sure you contact everyone talking about the subject. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Once you have everything prepped, you’re ready for the effective outreach. 3. Leverage what’s trending in the world This is self-explanatory. Take anything that’s trending, use your creative skills to blend your brand’s message into it, and you can get great exposure. And that can be in any format. Remember the Peloton bike ad that went viral and sparked backslash? Ryan Reynolds leveraged that for his gin company by creating a follow-up ad starring the Peloton ad actress: But you can also go viral with a simple social media post. This is what McDonalds did with the mysterious monolith appearing all over the world: There are some long-term trends like the unfortunate COVID and home-office situation. This is what prompted creative strategist Sam Hennig to create the following campaign brief for KitKat as a play on their “Have a break” slogan:
Monitor the media for newsjacking content media
0
0
1
西
西法特西法特

西法特西法特

Novice Profiteer
+4
More actions