Apr 12, 2022
In General Discussion
Closer and dearer to the content marketer's heart than advertising is the push for transparency in social media interactions. That same Sprout Social study referenced above found that "[t]orth percent of consumers who say transparency is more important than ever before attribute the shift to social — and 36% of buy email list that group also attribute this to social." making transparency easier to monitor.”Unlike other content distribution channels such as email newsletters or digital magazines. People expect brands on social media to engage in frequent and ongoing dialogues with customers. They're more likely to buy from brands that commit to full transparency on social media, whether that means having employees answer customer questions or publicly acknowledging that their company made buy email list a mistake. social media influencer strategy Image credit: Charisse Kenion The need to establish a trustworthy social presence is especially important when brands are involved in influencer marketing campaigns. Mediakix predicts that marketers will invest more than five billion dollars in influencer-promoted content this year to drive more than one billion unique interactions between Brands and social media followers. The buy email list success of influencer tactics stems from the idea that people are more likely to trust the recommendation of someone they admire than the claims of a company.Yet some influencer strategies ignore the importance of these genuine relationships, misleading the public by having influencers downplay or fail to disclose the paid brand arrangement altogether. Last year, the FTC even cracked down on overly discreet influencer practices. Disclosure standards include mentioning content is sponsored in the post or caption and not just relying on vague terms such as “ambassador” to hint at a sponsorship deal.