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hmmhasany4510
Novice Profiteer
Novice Profiteer
Apr 10, 2022
In Questions & Answers
Douyin going to cut the live broadcast business again? On the one hand, the live broadcast business can well supplement the income of content producers ; on the other hand, whether it is Kuaishou, which has a poor advertising foundation, or Douyin, whose advertising filling rate is close to saturation, outside the advertising business, a completely different Type can also be used as a source of income for DAU extension . In this way, from the user's intuitive experience, the toC income from short video transitions to a live broadcast mode with a very smooth live viewing experience is actually quite a good choice. However, at the beginning of 2019, I was very worried that Douyin would "play itself" when doing live broadcasts, that is, the same DAU* duration, allocating it to live broadcast users would reduce advertising revenue, so I paid close attention to Douyin's duration data. . Video Wars 2020 I asked "Dude" to take a look sms marketing service at the duration data of Douyin From the results, Douyin has a clear upward trend in DAU duration since July 2019, with an average increase of 15%. Although it is difficult to speculate whether the duration of this part is affected by the live broadcast business, I can basically make
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hmmhasany4510

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